Wednesday, January 21, 2009


Ground Figure:

I used this photo for ground figure because if you look at his hand near the bottom of the photo, the shaddow on the window sill blends in with his hand. Also because the paint is chipped off on parts of the wall, makes it dark so his hand blends in to the context of the wall. But I do love this photo.

Law of Proximity:

This photo is a great example. I think those dots are gum on the wall. They are close together so your eyes group them together automatically.
Law of Pragnanz:
This is funny to me, because I see a series of squares but i also see a lot of L's.

Law of Similarity.
Because all of the chairs are black they are grouped together. At the same time I also group all the black furniture together in my mind, but they are seperate pieces of furniture.


In this picture my eye automatically goes to the right side of the road because it is smooth. The left road is rough so it seems like the add-on to the road, not the original road.

Law of closure:

In this logo, you see IBM, not just weird lines. Your eyes fill in the blanks to make letters.

Wednesday, January 14, 2009


Cultural and Social contexts:
In this photo the soldier and his notepad are pulled into focus while the people in the background are not. There is an obviouse cultural contrast between the soldier and the people. Love this photo.

I chose this photo for psychological becuase instantly it made me sad. The child is pulled into focus leaving the dumpster behind him kind of fuzzy. The dumpster and powerlines give this photo context. Not to mention the child is not wearing any shoes. It just makes me think he is homeless.

Position and Orientation:

I chose this picture for position and orientation because of the space that is used. I think it is unusual to have so much open space in the middle of a photo and two little heads in the corner. But it works because the tree at the top frames the photo on the right side making it balanced. There is a lot of lead room, and if this were a tic-tac- tow grid, the people would be in the lower third section. (Photo by Nathan Petty)


This photo has both shadows and highlights. The right side of the orange and apple are highlighted, while a shadow is cast on the other side. The wide end of the paper airplain is also very bright, getting more shadow towards the end of the paper airplane. The top of the stapler, as well as the right side of the glass are highlighted. Also the right hand corner of the photo is brighter than the bottom left hand side, It is very apparent in this photo where the light source is coming from because of the highlights.


For me, this photo does a lot of cool things with shapes. The hot air balloons themselves are a rounded teardrop shape. But the designs on them are squares, triangles, and rectangles. Also the bottom of the baskets are a triangle, and the bottom of the bolloons are circle. A lot of different shapes, yet the picture makes sense.


Color and shade:
To me this photo is more than just color contrast, but I think color is the most obvious. It starts off red at the bottom of the photo and turns into a deep blue at the top left hand corner of the photo. Mean while in the middle is a big black silhouette of the tree. The only color in this photo comes from the sunset.

I feel that it is also shadow. The sunset casts a beautiful silhouette of the large tree and the ground, making it stand apart from its background and grab your eye. I love this photo.
Photo by (nathan petty)
I chose this photo for size becuase there is such a huge contrast between the little people, (the little people being my husband and I) and the large temple. It puts into perspective how large the building actually is, and how small we are incomparative. (photo by Nathan Petty)


I chose this photo for texture. You can see the paint chipping, and the coarse grip on the dial of the telescope. Because it is foccused on the telescope, the images in back become fuzzy, putting more emphasis and detail on the texture of the telescope. (photo by Nathan Petty)

Thursday, January 8, 2009

Get the glass

I think that this is a very fun idea for the Got Milk campaign. It has a retro board game feel to it, unlike a lot of computer games. I think that they wanted the game to be family oriented so they made it a boardgame setup. I thought the post bail idea was very clever. you either lose a life, or you email a friend and have them bail you out at not cost. This is a great way to get your friends and family intorduced to the game. The graphics were amazing, and reminded my of something you would see from Pixar movies that are very popular these days.