Web design

http://www.unitinteractive.com/

This is the link to the website that I decided to evaluate. At first glance I really liked this website because I was able to tell what kind of business it was, web design. I think that this particular web design follows a very strong grid, leading your eye from left to right of the web page. As you scroll down the web page, the different categories are broken up into balanced sections of the page. It is very organized and easy to read. There is a large graphic on the right side of the page, not necessarily at the vary bottom of the entire page. But when you first log onto the website, the image is at the bottom right of your screen before you start to scroll. It is very pleasing to the eye in my opinion. This web design is easy for your eye to navigate because there are lines throughout the page that lead where you are supposed to go. Another thing that I liked about this web site, was that it was easy to use. I didn't have to search the entire web page for hours looking for where I need to go next. They have the "tab" idea at the top right hand of the page that make it clear what other parts of the page you can visit. The colors they used are very soothing. There is a dark blue, with white writing. It makes it very easy to see. They also use soothing greens different shades of blue and some black. All together I thought this web design was very neat and it made it easy to navigate. I never once was confused or put off by the web site. Bravo Unit Interactive.

Font

Well I did my font, but I can not for the life of me figure out how to put it on my blog. I will try to post a link to my font and see if that works. Sorry! http://fontstruct.fontshop.com/fontstructor/edit/148225
Most of the letters I like, but a couple towards the end i have a problem with. I really tried to work with negative space for my font. Like a highlighted effect.

Bad Ketchup

I thought that this was a really poorly designed add for ketchup. If I had to pick between this ketchup and heinz Ketchup based purely on the adds, I would choose heinz. The physchological noise that is happening with me immediatly is eww gross. I think this add is meant to be "sexy" but all I can see in my mind is giant glops of read ketchup. I guess it is supposed to be a red bottle pooring out the ketchup, but the sharp contrast of red and black makes me uneasy. This isnt a pleasent add to look at. I dont know one person who drinks ketchup from the bottle, and thats all that I can imagine and it freaks me out. The phychological noise is taking over the whole add. It makes me feel gross, I learn that I dont like huge amounts of ketchup, and it makes me want to turn away from the add. There are very small words at the bottom that I can not read, but I dont need too. The picture is so overwhelming that you dont look at the slogan at the bottom. At least I don't. I would turn the page very quickly. It doesn't capture my interest.

Good Ketchup (heinz)

I chose to use this magazine add for the good example of design. This is a Heinz ketchup add.
There are a couple different noises going on with this add. First, Physical noise. You look at the add and your mouth gets really dry because of the cardbaord food. Physchological noise happens because you become uneasy at the thought of eating cardboard youi can even imagine what it would be like to eat cardboard. Heinz is trying to say, that withough ketchup your food is bland and boring. To achieve this they made their add look bland and boring. All of the colors are nuetral and practically colorless. Except at the very bottom there is a red ketchup bottle that gives the add color. This works for what their objective is. This add is boring without the red ketchup bottle, and so is your food. I like this add because it is simple and gets the point across. There are not very many words, but there doesn't need to be. The onle words are on the ketchup bottle, and right above where is says WITHOUT. It is a small word but makes a bold statement because it is in all capital letters. The most significant contrast I can see is the color contrast like mentioned before. Everthing on the plate is nuetral and blends in, but the red bottle gives it color. The red bottle leads your eye to the bottom of the page, immediatley seeing the ketchup and recognizing that it is Heinz, because it is the only thing with color. This add appeals to all people becuase everyone eats. And most people do not like bland food. This design makes you feel like you need something more to spice it up. It wants the audience to think their food is boring with out ketchup, in return the psychomotor wants you to go out and buy Heinz ketchup to spice up your life, and food!